Yates is proud to participate in Tech Day of Pink 2022!

\Inspired by The Estée Lauder Companies’ (ELC) Breast Cancer Campaign, which was founded in 1992 by the late Evelyn H. Lauder, who also co-founded the Pink Ribbon, Tech Day of Pink is an initiative dedicated to mobilizing the global tech community to help create a breast cancer-free world. Tech Day of Pink was founded in 2017 by Michael W. Smith, Chief Information Officer, The Estée Lauder Companies. Its purpose is to unite technologists and IT professionals worldwide around breast cancer awareness, education, and fundraising. Tech Day of Pink rallies ELC IT employees, partners, and the broader tech industry to amplify ELC’s Breast Cancer Campaign call-to-action and maximize their collective impact in the fight against breast cancer.

Tech Day of Pink takes place annually on the second Thursday of October (Breast Cancer Awareness Month). This year’s Tech Day of Pink will take place Thursday, October 13, 2022.

On Tech Day of Pink, we invite technologists and IT professionals to post a picture of themselves wearing pink or a Pink Ribbon on social media and share what the Pink Ribbon means to them with the hashtags: #TechInPink2021, #TimeToEndBreastCancer, and #ELCdonates.

Participation and Donations

Wear pink on Thursday, October 13th, 2022 to raise awareness of breast cancer and raise funds to research a cure. Post photos of you and your teams wearing pink or pink ribbons (you can also draw a pink ribbon on your hand) and share what the pink ribbon means to you on social media. You can also write a post dedicated to breast cancer survivors, fighters, and heroes. Breast cancer does not have a single story, yet it draws us all together. Share what it means to you to raise awareness and help us fight against breast cancer!

Don’t forget to use this year’s hashtags: #TechInPink2022 and #TimeToEndBreastCancer.

To make an impact, simply post a selfie on October 13th, 2022 in pink (or wearing a pink ribbon) on Instagram, Facebook, Twitter, and/or LinkedIn with the hashtag #TechInPink2022, every public post raises funds as multiple CIOs and companies have agreed to donate to the Breast Cancer Research Foundation per post. The more posts the more money raised…. So encourage your friends and family to participate as well.

DONATE

Breakthroughs in breast cancer treatment and prevention come from research and education initiatives. With your support, we will be even closer to creating a breast cancer-free world. Learn about The Estée Lauder Companies’ Breast Cancer Campaign, which raised more than $99 million to support global research , education and medical services with more than $80 million funding in 321 medical research grants through the Breast Cancer Research Foundation.

To learn more, please visit TechDayofPink.com.