Yates is seeking a talented, creative Marketing and Events Director to join our growing team. This role will have two critical and interdependent areas of focus: driving our digital and traditional marketing activities, and expanding the reach and success of our Spark Executive Forum events. If you're looking for a high-visibility marketing role that will test your creative ability with a community of F500 companies and senior executives, we should talk.

Candidates must have:

• Inspired levels of creativity with an unstoppable desire to challenge "status quo" marketing strategies and techniques
• A demonstrated ability to leverage digital / social platforms to accelerate brand, service offering and value proposition messaging
• Exceptional creative writing ability including the creation of compelling emails, blogs, social posts and more

Responsibilities - Strategic and Digital Marketing

• Develop, contribute to and execute marketing programs to support specific business development objectives, and makes recommendations on marketing tactics
• Identify trends and insights relevant to the Yates business and target audience, and optimize marketing tactics accordingly
• Brainstorm new and creative growth strategies with digital marketing tools and platforms
• Plan and execute web, SEO/SEM, database marketing, email, and social media campaigns
• Optimize and maintain the Yates social media presence
• Evaluate the impact of marketing programs in achieving their stated objectives, including lead flow and other specific metrics
• Propose and manage research projects to generate audience insights in support of improved marketing strategy and communications

Responsibilities - Event Marketing and Management

• Create and manage detailed event execution timelines and milestones
• Develop a detailed logistics plan in advance, review with team members and identify plan A, plan B and Plan C assurances to ensure a smooth event executions
• Research target attendees, customers, prospects, and others associated with each event
• Own the invitation and follow up process, and manage confirmed attendee touch points and messaging
• Prepare materials for the program and communications for speakers, panelists and participants

Desired Experience and Qualifications

• Bachelor's degree in business, marketing, advertising, communications
• At least 5 years of experience building and executing strategic and digital marketing programs and reporting on the results
• Strong project management skills
  
• Strong problem-solving ability, including metrics-driven thinking
• Ability to travel as necessary
• Experience and proficiency using Constant Contact, Hubspot, Salesforce or other comparable marketing tools
• Well-versed in the use of social media platforms including LinkedIn and Twitter
• Understands website metrics and best practices
• Experience with search engine optimization, lead generation, and email marketing
• Self-motivated, independent and able to successfully work from home or remotely
• Strong organizational follow-through and time management skills
• Capable of meeting deadlines and working with time constraints